Purpose Our study aims to understand what is known about happiness at work (HAW) in
terms of publication, citations, dimensions and characteristics, as well as how knowledge …

This paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T)
field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies …

Advertising and brand communication in social media are increasingly driven by algorithms.
Theoretically rooted in the Persuasion Knowledge Model, we aim to identify and investigate …

This scoping review examines the broad applications, risks, and ethical challenges
associated with Extended Reality (XR) technologies, including Virtual Reality (VR) …

The notion of 'anthropomorphism'has been a subject of intrigue for transdisciplinary
academics and scholars for the longest time, as the origin of this concept dates back to the …

This article investigates the influence of digital influencers on healthy food purchase
intention within the context of Instagram. The research model is guided by the theory of …

The pressing need for environmentally friendly behaviors and sustainable consumption
practices has become paramount in light of climate challenges and evolving societal …

Generation Z (Gen Z) consumers require special consideration because they are a distinct
demographic, are less receptive to mobile advertising, and have not been thoroughly …

Advertising used to be a mainstay of the revenue model of most media companies. Editorial
media companies relied on advertisers for funding, and advertisers relied on editorial media …

Purpose The purpose of this study is to review and synthesize the literature on in-app
advertising, identify gaps and propose future research directions. Design/methodology …