Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

We develop and describe a framework for research in a particular segment of digital
advertising. Internet Advertising Paid Slots and Spaces (IAPS) is a neologism and work …

Online consumers often voice discontent and concern over their privacy and yet fail to take
adequate precautions. Nor do they abstain from disclosing information. This study aims to …

The current research applied self-monitoring theory to investigate how individuals'
dispositional self-monitoring levels differ when exposed to two image-sharing social network …

Many researchers have been concerned with whether social media has a negative impact
on the well-being of their audience. With the popularity of social networking sites (SNS) …

Background In 2014, the world was startled by a sudden outbreak of Ebola. Although Ebola
infections and deaths occurred almost exclusively in Guinea, Sierra Leone, and Liberia, few …

Despite a plethora of social media use research, surprisingly little is known about what
social media users post about, and, more importantly, why. In three studies (N= 1,140), we …

Emerging technology products, like AI-driven goods or electric vehicles, have the potential to
disrupt markets. However, little is still known about how to advance their adoption through …

Online behavioral advertising (OBA) is now the norm for social media advertising
campaigns. Brands use detailed consumer data points to customize product placement, but …

Computer-generated virtual influencers (VIs) are increasingly used in advertising as there
are many advantages. In four experimental studies, two types of VIs and their impact on …