The authors spend a majority of this chapter discussing strategies by which mediation
hypotheses may be formally tested statistically. They also discuss useful extensions of these …

The conventional wisdom about negative political campaigning holds that it works, ie, it has
the consequences its practitioners intend. Many observers also fear that negative …

We investigate the effects of sentiment and issue salience on emotionally labeled responses
to posts from political actors on Facebook (ie, Reactions). We use an automated content …

To increase the outreach of their messages, populists and nonpopulist political actors use
populist communication strategies that stimulate users to interact with their messages on …

Isolating causal relationships is very difficult in natural discussion because discussion is, by
nature, a causally complex interactive process. This study provides a novel approach to this …

Visual emotion analysis (VEA) has attracted great attention recently, due to the increasing
tendency of expressing and understanding emotions through images on social networks …

This study investigates the influence of emotional responses evoked by destination
television advertisements on three common variables of interest when assessing tourism …

Besonders danken möchte ich meinem Büro-Kollegen Dr. Mathias Weber, der meine Hoch-
und vor allem Tiefphasen im Entstehungsprozess dieser Arbeit mit unerschütterlicher …

Well over $1 billion was spent on televised political advertising in the US in 2004. Given the
ubiquity of the 30 second spot, one might presume that ads must affect viewers' vote …

Korku çekiciliği insanlara, mesajlarda ileri sürülen tavsiyelere uymadıklarında başlarına
gelecek olumsuz sonuçlara işaret ederek; onlarıkorku yoluyla ikna etmeye çalışan bir …