Mobile commerce (m-commerce) has unique characteristics that differentiate it from in-store
and electronic commerce (e-commerce) in several aspects. Therefore, existing customer …

Purpose The purpose of the study is to identify drivers of mobile massive open online course
(MOOC) continuous intention (CI) through the lenses of customer perceived value (CPV) …

Abstract Customer Perceived Value (CPV) is a well-established concept in the marketing
literature; however, there is a need to extend the concept of Perceived Value (PV) to mobile …

The paper aims to improve understanding about the causes why customers intend to
purchase online through social media networks. The study examined factors affecting …

Purpose This study aims to explore customer perceived value (CPV) dimensions in the
context of free mobile educational applications (EduApps) which are paramount in learning …

This study aims to measure the impact of Customer Perceived Value (CPV) on Customer
Satisfaction and Purchase Intentions in Online Shopping. Three main variables were studied …

Mobile-commerce has unique characteristics which makes it different than in-store and
electronic-commerce. Therefore, existing perceived value scales developed for conventional …

DOI 10.31483/r-99437 Аннотация: современные консалтинговые процессы на любом
уровне достаточно сложны и требуют постоянного мониторинга и совершенствования …

Актуальность темы исследования. Одним из основных факторов устойчивого развития
каждой компаний является ее способность быстро адаптироваться под изменения …