If you are not paying for it, you are the product: How much do advertisers pay to reach you?
Online advertising is progressively moving towards a programmatic model in which ads are
matched to actual interests of individuals collected as they browse the web. Letting the huge …
matched to actual interests of individuals collected as they browse the web. Letting the huge …
Diffusion of user tracking data in the online advertising ecosystem
Advertising and Analytics (A&A) companies have started collaborating more closely with one
another due to the shift in the online advertising industry towards Real Time Bidding (RTB) …
another due to the shift in the online advertising industry towards Real Time Bidding (RTB) …
Should you use the app for that? comparing the privacy implications of app-and web-based online services
Many popular, free online services provide cross-platform interfaces via Web browsers as
well as apps on iOS and Android. To monetize these services, many additionally include …
well as apps on iOS and Android. To monetize these services, many additionally include …
[PDF][PDF] Quantity vs. Quality: Evaluating User Interest Profiles Using Ad Preference Managers.
Widely reported privacy issues concerning major online advertising platforms (eg,
Facebook) have heightened concerns among users about the data that is collected about …
Facebook) have heightened concerns among users about the data that is collected about …
How tracking companies circumvented ad blockers using websockets
In this study of 100,000 websites, we document how Advertising and Analytics (A&A)
companies have used WebSockets to bypass ad blocking, exfiltrate user tracking data, and …
companies have used WebSockets to bypass ad blocking, exfiltrate user tracking data, and …
Who is fiddling with prices? building and deploying a watchdog service for e-commerce
We present the design, implementation, validation, and deployment of the Price Sheriff, a
highly distributed system for detecting various types of online price discrimination in e …
highly distributed system for detecting various types of online price discrimination in e …
Like a pack of wolves: Community structure of web trackers
Web trackers are services that monitor user behavior on the web. The information they
collect is ostensibly used for customization and targeted advertising. Due to rising privacy …
collect is ostensibly used for customization and targeted advertising. Due to rising privacy …
Beyond content analysis: Detecting targeted ads via distributed counting
C Iordanou, N Kourtellis, JM Carrascosa… - Proceedings of the 15th …, 2019 - dl.acm.org
Being able to check whether an online advertisement has been targeted is essential for
resolving privacy controversies and implementing in practice data protection regulations like …
resolving privacy controversies and implementing in practice data protection regulations like …
The cookie recipe: Untangling the use of cookies in the wild
Users online are commonly tracked using HTTP cookies when browsing on the web. To
protect their privacy, users tend to use simple tools to block the activity of HTTP cookies …
protect their privacy, users tend to use simple tools to block the activity of HTTP cookies …
Badass: Preserving privacy in behavioural advertising with applied secret sharing
Online advertising forms the primary source of income for many publishers offering free web
content by serving advertisements tailored to users' interests. The privacy of users, however …
content by serving advertisements tailored to users' interests. The privacy of users, however …