This study represents one of the first empirical efforts to systematically examine gender
differences in esports gameplay and viewing. Notable differences and similarities were …

Athletes' sports success is the driving element for the continued success of the sports
centers globally and for this reason, has piqued the interest and attention of contemporary …

The main purpose of this research is to determine how conventional and digital sports
content producers in Turkey present women's sports news on Twitter, as well as “how much …

Purpose: Women's increasing interest in eSports is an emblematic phenomenon. However,
they have been facing discriminatory sexist practices based on a discourse focused on …

Female chairs on the boards of European National Sports Federations: a comparative study |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

In this article, we examine whether modes of representation that disrupt and defamiliarize
the naturalized understandings fans share about the legitimacy and necessity of spectacular …

Purpose Male celebrities are increasingly being chosen to endorse female cosmetic brands
by marketing managers, yet this practice has not received sufficient scholarly attention. This …

This study aims to develop and validate the Gender Stereotypes in Sport Scale (GSSS), an
instrument evaluating people's endorsement of gender stereotypes in sport with a focus on …

Until now, football coaching in Indonesia focuses more on male soccer athletes. But actually,
female soccer athletes have more opportunities to compete at a higher level. Therefore, this …

From a historical perspective, sport is considered a male domain and heteronormative
societal field. Although societal change has happened, in most sports, male, heterosexual …