Analyses traditional management marketing information systems (MkIS) as well as the more
operational day‐to‐day sales and marketingprocess‐oriented MkIS, by the type of use and …

Marketing information systems have usually been analysed in terms of market research,
market intelligence and computerised modelling and analysis systems. Both empirical and …

Intelligent Support Systems for Marketing Decisions examines new product development,
market penetration strategies, and other marketing decisions utilizing a confluence of …

Marketing managers are experiencing challenges while deploying products in the markets.
These include information conversion with seamless flow to business entities, anticipating …

Information technology has been considered the greatest innovation of the new era because
it has a lot of fruitful social economic and scientific impacts. Regarding the economic effect …

The pricing strategy predominantly used in construction is cost based. But this pricing logic
may lead to the underpricing or overpricing of a bid offer. In response to this problem …

So far there has been a lack of consideration of core philosophies in the literature on
Marketing Information Systems Design. Three possible paradigms which could be used are …

In marketing literature the popular and commonly used concept of marketing information
systems (MkIS) seems to be based on an assumption that, in order to improve the …

Nowadays, customers demand faster customer service, and expect that organizations know
them and provide appropriate services and recommendations for products quickly. Many …

In recent years world growth slowed, markets have matured and become more competitive.
The impact of computing in organizations made information technology a strategic element …