Purpose Music and sound have been used pervasively to enhance the tourism and
hospitality experience. Incorporating music into a brand's identity has the potential to …

Auditory branding is undoubtedly becoming more important across a range of sectors. One
area, in particular, that has recently seen significant growth concerns the introduction of …

The examination of cross-modal correspondences between auditory and olfactory senses
opens up an intriguing perspective into the study of extra-musical meaning. In a behavioral …

This research report is the intellectual property of the Advertising Research Foundation
(ARF) and is protected under copyright laws. It is intended solely for use by ARF members …

Objective. The purpose of the study is to analyse the psychological peculiarities of
understanding the brand name in the form of different variants of male and female personal …