The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …

Based on the stimulus-organism-response (SOR) framework, this study investigated the
antecedents of green online purchase intention by focusing on the impact of electronic …

Environmental deterioration caused by consumers' non-sustainable consumption pattern is
putting a strain on the environment and is hindering sustainable development. In order to …

Although the important role of halal awareness, halal certification, and marketing-related
components in determining purchase intention has been recognized in the marketing …

Purchase intentions are frequently measured and used by marketing managers as an input
for decisions about new and existing products and services. Purchase intentions are …

Background: The COVID-19 pneumonia epidemic has had an enormous impact on people's
lives, particularly aspects of life such as consumption, and has therefore brought new …

Marketing managers routinely use purchase intentions to predict sales. The purpose of this
paper is to identify the factors associated with an increased or decreased correlation …

Consumers are becoming increasingly aware of the environmental and social
consequences of their purchases. Research on the green promotion mix, green brand …

Audiences' purchase intentions are vital to the success of influencers on social media. This
research examined how interpersonal attraction enhances parasocial relationships (PSRs) …

This study contributes to a model describing the effect of tour guide performance on tourist
shopping behavior by examining the mediating effects of perceived credibility trust …