The esports market has been growing exponentially has been growing exponentially with
much interest from industry and academia. Perhaps because of this growth, there is a lack of …

The games as a service model have enabled game developers to reach worldwide
audiences and regard games as services rather than products, opening up new avenues to …

Esports represent an increasingly influential and innovative component of the global media
business landscape. The ever-evolving ecosystem of dynamic new media is driven by a …

Purpose: In 2021, influencer marketing generated a global turnover of US $13.8 billion and
social media influencers (SMIs) represent a successful and relevant group of media …

Purpose The purpose of this study is to understand whether the spectator's emotional
attachment to esports' players is key for the sponsoring brand's outcomes. A theoretical …

The esports industry still exhibits progressive growth driven by digital transformation and an
increasing followership. Such dynamic development involves manifold interactions between …

Research question Recent evidence suggests parents and coaches would find value in a
collaborative relationship. However, the specific roles of parents and coaches in co-creating …

There is a continuing interest in the relationship between sport and nature. As a new field,
sport ecology explores the impact sport has on the natural environment and how sport …

The purpose of this paper is to fill the research gap between Perceived Economic Benefits
and Residents' Support (PERS) and Tourism Development (TDV) and conduct an empirical …

This study explores the experience of in-person esports events from attendees' perspectives
by integrating the co-creation concept into the experience economy framework. The study …