The Internet website has become an effective marketing vehicle for sport organizations. The
purpose of this study was to examine theoretical relationships between key variables of …

The authors of this study examined the impact of sense of presence on affective responses
to a virtual reality experience and attitude towards a winter sport—luge. An experiment was …

Das vorliegende Lehrbuch „Sportsponsoring “entstand aus einer Vielzahl von Motiven,
wobei vor allem drei Gründe ausschlaggebend waren: 1) Die bereits vorhandenen …

Sporting events attract millions of dollars in sponsorship and tourism, so a strong event
brand is required. The event website quality is responsible for maintaining and attracting …

Despite the recent progress in understanding consumer moderators, much of this work has
focused on the satisfaction-behavioral intentions link. There is a lack of research regarding …

This study empirically tested the Sport Website Acceptance Model (SWAM), proposed by
Hur, Ko and Claussen (2007). The SWAM added Perceived Enjoyment (Davis et al, 1992) …

The purpose of this study was to explore the influence of holding sport mega-events on city
brand awareness and city brand image, using the 2009 World Games in Kaohsiung and the …

Purpose–The purpose of this paper is to investigate how simultaneous use of devices such
as personal computers, tablets and smartphones impacts the sponsors that receive brand …

Social media marketing, including the use of Facebook, is becoming a prevalent part of the
promotional marketing mix by recreation and sport organizations. While use of Facebook as …

The metaverse, a virtual realm where individuals can engage in a plethora of experiences
and interact with one another, is rapidly gaining traction among both consumers and …