This study examines how citizens' use of e-government websites and public sector social
media accounts relates to their satisfaction and perceptions of public sector trustworthiness …

While considerable research attention has been given to co‐branding (brand alliance),
empirical evidence of the success drivers remains fragmented with inconclusive findings …

The Psychology of Advertising offers a comprehensive exploration of theory and research in
(consumer) psychology on how advertising impacts the thoughts, emotions and actions of …

Written by a leading authority, this book is a comprehensive and definitive guide to
advertising that incorporates a vast amount of research and expert opinion. It draws upon …

Considerable prior statistical work has criticized replacing a continuously measured variable
in a general linear model with a dichotomy based on a median split of that variable …

This is the first scholarly book to fully address the topics of the psychology of deceptive
persuasion in the marketplace and consumer self-protection. Deception permeates the …

Like most behavior, consumer behavior too is goal driven. In turn, goals constitute cognitive
constructs that can be chronically active as well as primed by features of the environment …

Across six field and lab experiments, we found that impaired self-control fosters compliance
with charitable requests. Experiments 1 and 2 showed that self-regulatory resource …

In this article, we examine the role of several consumers' cognitive and psychographic traits
in their perceptions of retailers' deceptive practices (perceived deception) and the different …

This chapter covers attitudes in relation to beliefs, intentions, behaviors and goals, and also
discusses the influence of various processes of attitude formation and change, including …