Purpose–The purpose of this paper is to understand, summarize and highlight the current
research work in the area of word-of-mouth (WOM) along with the existing gaps in the …

Purpose This study aims to focus on the motivation of service customers to create user-
generated content (UGC) after a negative service experience. In examining this relationship …

While it is a popular belief that venting helps unload frustrations about negative (customer)
experiences, its effects on consumers' emotional states and consumer‐brand forgiveness …

Purpose–This paper aims to discuss the individual participation and involvement affecting
the user engagement in social media and to answer the following research questions: Is it …

Quantum computing is a rapidly growing field of computing that leverages the principles of
quantum mechanics to significantly speed up computations that are beyond the capabilities …

The coronavirus (COVID-19) pandemic and recent economic recession have been
impacting many people's mental health. The experience of social distancing created new …

With the growth of social networks, the problem of linking the isolated or missing nodes
appears. Thus, link prediction comes into existence to resolve this problem. Link prediction …

We proposed a dual typology of audiences for social media communication campaigns: the
participating audience, who interacts with campaign planners, and the observing audience …

The purpose of this study is to segment the perceptions of Bed & Breakfast (B&Bs) providers
in relation to user-generated content (UGC) and to identify their felt emotions in response to …

The study of language use in digital communication cannot shy away from the wider social,
cultural and historical discourses about digital media that interplay with the micro-level …