Although governments have implemented regulations to inform consumers on important
product properties and protect consumers from deceptive information, empirical research on …

Highlights•Literature on the effects of packaging imagery on consumer perception is
summarized.•Consumers infer meaning from packaging imagery, thus shaping their …

This paper analyses the influence that certain aspects of packaging design have on the
consumer expectations of a series of sensory and non-sensory attributes and on willingness …

Visual assessment triggers physiological, emotional, and cognitive responses in consumer
behavior. This confluence of signals can be influenced by context, which plays a crucial role …

The packaging of a product is a key element in the communication between producers and
consumers, so getting the consumer to interpret the packaging visual signs in the desired …

Adults consume more from large packages and portions than from smaller ones. Food intake
increases with larger packages, which may be due to larger consumption norms. Even when …

Many food packages on the market show an image of the product contained inside or the
ingredients with which the product was produced. During the packaging design process, it is …

Visual density, defined as the number of identifiable elements per unit area within a visual
design, significantly influences consumer perceptions. This study investigates the effects of …

This study aimed to assess how packaging imagery used to convey that a natural yogurt is
sweetened influences consumer expectations and willingness to buy. Four packages of …

Persuasive on-pack marketing strategies, such as colourful images and games, affect
children's preferences and requests. The purpose of this study was to describe the …