Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

Artificial intelligence (AI) has rapidly emerged as a transformative force in multiple sectors,
with digital marketing being a prominent beneficiary. As AI technologies continue to …

The Metaverse will have a variety of effects on marketing. Businesses need to maintain their
identities in the Metaverse realm. Generation Z and Generation alpha will have an easier …

Purpose This study aims to empirically investigate the relationship between artificial
intelligence (AI) in marketing (AIM) and business performance from the resource-based view …

The article aims to show the role (benefits and challenges) of AI-powered digital marketing
tools for marketers in the age of digital transformation. The considerations were related to …

The integration of metal nodes with organic linkers in structured architectures offers the
prospect of creating an extensive array of metal–organic frameworks (MOFs). Although this …

The use of cutting-edge technologies in the market is actively drawing the attention of
marketing scholars because of its huge advantages in business such as sustainable …

The article is devoted to the issue of the complexity of implementing the digital marketing
methodology in the air transportation of passengers on the example of the Russian …

The use of AI-based solutions is currently discussed in relation to various industries. The
proliferation of tools based on generative artificial intelligence (GAI), including the …

Corrosion presents significant challenges in the marine, offshore, and oil and gas industries,
resulting in annual economic losses amounting to billions of dollars. To address these …