Trust me, I'm an influencer!-Causal recipes for customer trust in artificial intelligence influencers in the retail industry
H Alboqami - Journal of Retailing and Consumer Services, 2023 - Elsevier
Prior examinations of relationship development and the leverage of trust among artificial
intelligence (AI) influencers and followers have been few. This study employed complexity …
intelligence (AI) influencers and followers have been few. This study employed complexity …
Past, present, and future scene of influencer marketing in hospitality and tourism management
This paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T)
field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies …
field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies …
The Impact of Mukbang Live Streaming Commerce on Consumers' Overconsumption Behavior
Food live streaming shopping, which features a host eating and promoting the products to
viewers, has become a new form of food marketing. In three studies, the authors examine …
viewers, has become a new form of food marketing. In three studies, the authors examine …
In the travel bloggers' wonderland: mechanisms of the blogger–follower relationship in tourism and hospitality management–a systematic literature review
Purpose Even if the relationship between travel bloggers and followers has implications for
tourists' decision-making process, the literature does not individuate the main determinants …
tourists' decision-making process, the literature does not individuate the main determinants …
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
JM Alcántara-Pilar, ME Rodriguez-López… - Journal of Retailing and …, 2024 - Elsevier
In recent years, influencer marketing has gained significant prominence within the digital
marketing landscape, particularly on platforms such as TikTok. This study seeks to …
marketing landscape, particularly on platforms such as TikTok. This study seeks to …
Green influencer marketing: conceptualization, scale development, and validation: an application to tourism products
This study aims to conceptualize the green influencer marketing (GIM) and to develop a GIM
scale for its measurement. To achieve this goal, this research used a sequential exploratory …
scale for its measurement. To achieve this goal, this research used a sequential exploratory …
Effects of AI ChatGPT on travelers' travel decision-making
Purpose This paper aims to investigate travelers' intentions to use ChatGPT and the
influential factors affecting their decision-making. Design/methodology/approach Four …
influential factors affecting their decision-making. Design/methodology/approach Four …
Does the selection of virtual reality video matter? A laboratory experimental study of the influences of arousal
Despite the increasing number of studies on virtual tourism, there is currently little
knowledge regarding the significance of the selection of appropriate virtual reality video (eg …
knowledge regarding the significance of the selection of appropriate virtual reality video (eg …
Understanding the role and impact of Generative Artificial Intelligence (AI) hallucination within consumers' tourism decision-making processes
ChatGPT, which launched only a year ago, is the fastest-growing website in the world today.
When generative AI software such as ChatGPT generates ideas for people, they often …
When generative AI software such as ChatGPT generates ideas for people, they often …
Unveiling the optimal configuration of impulsive buying behavior using fuzzy set qualitative comparative analysis and multi-criteria decision approach
Sudden and unplanned purchasing behavior is considered impulsive buying behavior. With
the increasing popularity of social commerce platforms and shopping automation, people's …
the increasing popularity of social commerce platforms and shopping automation, people's …