Television (TV) programming attracts ever-growing audiences and dominates the cultural
zeitgeist. Viewership and social media engagement have become standard indices of …

Abstract The Tour de France is the world's biggest cycling event. The race attracts up to 25
million TV viewers per stage worldwide. In this article, we forecast TV audiences for …

Accurately predicting whether a short video will be liked by viewers is a topic of interest to
media researchers. This study used an electroencephalogram (EEG) to record neural …

TV rating is a numeric estimate of the popularity of television programs. Forecasting TV
ratings is considered an important asset for investment planning of media due to its potential …

TV advertising makes up more than one third of total ad spending, and is transacted based
on forecast ratings and viewership. Over time, forecast accuracy has decreased due to …

The aim of the article is to identify the usefulness of cognitive neuroscience methods in
assessing the effectiveness of social advertising and constructing messages referring to the …

Television seasons have gotten shorter and shorter over the past few decades. This has
been especially true for new dramatic television series where the norm has dropped to …

In this study we develop an empirical model to explain failure rates of new television series.
Specifically, we test the ability of three factors to predict the success of new dramatic series …

With the massive change in the media broadcasting landscape, and in the way advertising
space and sponsorship are sold, there is an opportunity to include the up-to-now intangible …

Textual and content data were extracted from the pilot episode scripts of 183 new, dramatic
television series and used to predict the 18-49 demo ratings for the first five episodes of …