The end stage of a financial service product
DR Harness - Journal of Financial Services Marketing, 2003 - Springer
This paper considers product elimination in the financial services sector. Specifically it
identifies the factors that cause an organisation to question the viability of a product—a key …
identifies the factors that cause an organisation to question the viability of a product—a key …
A bank merger predictive model using the Smoluchowski stochastic coagulation equation and reverse engineering
Purpose The purpose of this paper is to provide a theoretical framework for predicting the
next period financial behavior of bank mergers within a statistical-oriented setting …
next period financial behavior of bank mergers within a statistical-oriented setting …
The stages of financial services product elimination
T Harness, DR Harness - Journal of Financial Services Marketing, 2007 - Springer
This paper examines product elimination in the UK's financial services industry. The
literature review establishes that physical goods elimination theory has only limited …
literature review establishes that physical goods elimination theory has only limited …
Product Elimination: The Nigerian Insurance Industry Experience.
BEA Oghojafor, SA Aduloju - 2012 - ir.unilag.edu.ng
There is a growing interest in the way products are eliminated in order to prevent purchase
discontinuity. The authors present an empirical study on the ways products are eliminated in …
discontinuity. The authors present an empirical study on the ways products are eliminated in …
Wie verhindern Sie negative Kundenreaktionen bei Produkteliminationen?: Die Rolle der Kommunikation im Produktlinienmanagement
S Kuester, S Buys, K Klein - Reihe …, 2011 - madoc.bib.uni-mannheim.de
In dieser Studie wird eine zweistufige Kommunikationsmaßnahme entwickelt und der
Einfluss dieser Maßnahme auf das Konsumentenverhalten in …
Einfluss dieser Maßnahme auf das Konsumentenverhalten in …