Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

As artificial intelligent technologies have been increasingly applied in tourism and hospitality
industry, the service failure caused by artificial intelligence assistant and how to recover …

Despite the importance of having a love of nature, it is unclear as to how this love affects the
different dimensions of sustainable consumption behavior (SCB). Drawing on love of nature …

Recycling campaigns abound, but do consumers think about what becomes of those
recyclables? This research proposes that product transformation salience (thinking about …

The debate about which communication strategies are most effective for inducing
consumers to behave sustainably remains open, despite growing attention on more …

Building on prior work examining discrete emotions and consumer behavior, the present
research proposes that consumers are more likely to engage in the target sustainable …

Purpose This paper identifies the effects of different dimensions of the cuteness (ie baby
schema cuteness and whimsical cuteness) of artificial intelligence (AI) agents on attachment …

The mascot, acting as an ambassador for a destination, plays a significant role in promoting
tourism development. However, limited research has focused on the cute features of a …

The extent of the widely demonstrated babyface effect in other disciplines remains
understudied in hospitality-based service failure situations. By addressing this research gap …

While many psychological interventions encourage sustainable consumption by altering
attitudes, these modified attitudes often do not result in sustainable choices leading to the …