The emergence of omnichannel retailing has revolutionized the way traditional e‐commerce
business operates, subsequently bringing fundamental changes to consumer expectations …

Customer journey has become an increasingly important concept to understand complex
customer behaviours and get insights into their experiences. While the term has been used …

Although the customer experience is a key factor in helping firms gain a competitive
advantage, the knowledge regarding how to provide a superior customer experience in an …

Omnichannel retailing and post-pandemic recovery: building a research agenda | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

Omnichannel retailing: exploring future research avenues in retail marketing and distribution
management | Emerald Insight Books and journals Case studies Expert Briefings Open …

In recent years, delivering a superior seamless experience (SE) for customers has become
one of the most crucial aspects of omnichannel marketing for omnichannel retailers …

Grounded on the stimulus–organism–response framework, this study investigated the
mechanism by which channel integration and logistics service influence satisfaction and …

Purpose This study aims to explore the role that artificial intelligence (AI) systems could play
in configuring and enhancing the omnichannel customer experience (OCE). This paper aims …

Purpose This study aims to integrate brand and retailer levels variables to examine the
direct and indirect relationships between omnichannel retailing and consumer engagement …

Purpose The purpose of this study is to analyze the effects of integration quality, perceived
fluency and assurance quality on brand engagement and trust, and their impacts on brand …