Nexus between customer relationship management dimensions, customer involvement and customer retention: a mediation analysis in Ghana's hotel industry

RK Opoku, GKQ Agyapong, A Alhassan - Journal of Hospitality and …, 2024 - emerald.com
Purpose This research investigates the role of customer involvement (CINV) in customer
relationship management (CRM) dimensions and customer retention (CR) in Ghana's hotel …

The Customer Loyalty vs. Customer Retention: The Impact of Customer Relationship Management on Customer Satisfaction

RK Dwivedi, S Lohmor Choudhary, RS Dixit… - Web …, 2024 - content.iospress.com
In this competitive world, companies should sustain good relationships with their consumers.
CRM (customer relationship management) program can improve the company's customer …

Assessing the effect of chatbots on managing brand reputation among commercial banks in Malaysia

M Hilmi - International Cognitive Journal, 2024 - intcj.org
Commercial banks in Malaysia are facing increasing competition from non-bank financial
institutions, such as mobile money operators and microfinance institutions. To maintain their …

Gestión administrativa y desempeño laboral del personal nombrado y contrato de un gobierno regional al norte del Perú, 2023

ME Acosta Aldana - 2023 - repositorio.ucv.edu.pe
El estudio tuvo como objetivo determinar la relación entre la gestión administrativa y
desempeño laboral del personal nombrado y Contrato de un Gobierno Regional al norte del …

[PDF][PDF] Uncertain Supply Chain Management

A Alia, AAA Sharabatia, DR Alqurashib, A Saleh - 2024 - growingscience.com
In service-rendering business organizations, service quality plays a vital role and enhances
the satisfaction level of the customers or consumers. Service quality refers to excellence in …