Personality science in the digital age: The promises and challenges of psychological targeting for personalized behavior-change interventions at scale
With the rapidly growing availability of scalable psychological assessments, personality
science holds great promise for the scientific study and applied use of customized behavior …
science holds great promise for the scientific study and applied use of customized behavior …
The Impact of Cloaking Digital Footprints on User Privacy and Personalization
Our online lives generate a wealth of behavioral records—digital footprints—which are
stored and leveraged by technology platforms. These data can be used to create value for …
stored and leveraged by technology platforms. These data can be used to create value for …
From outside in: profiling, persuasion and political opinion in the age of big data
S Dhawan, S Hegelich - Digital Phenotyping and Mobile Sensing: New …, 2022 - Springer
To the extent that there are measurable factors, rules and conditions—whether they be
psychological, biological or socioeconomic—that shape political beliefs, preferences and …
psychological, biological or socioeconomic—that shape political beliefs, preferences and …
Incorporating usage data for B2B churn prediction modeling
The potential for predicting churn in B2B contexts remains untapped despite the growing
availability of digital customer traces, particularly usage data. Nevertheless, this source …
availability of digital customer traces, particularly usage data. Nevertheless, this source …