Purpose–This paper's objectives are first to analyse the patterns of research on international
brands and branding so far, secondly to provide a definition for international branding based …

Research in the field of international advertising has produced a large volume of literature.
Although some attempts have been made in the past to review this stream of research, there …

How has scholarly research shaped the Internet advertising field since the mid 1990s? This
study addresses that broad question with a bibliometric analysis of academic literature on …

This study provides a longitudinal content analysis of advertising research articles in 17 top-
tier advertising, marketing, and communication journals published over the past 30 years …

Abstract The Journal of Advertising (JA) is a leading journal devoted to the development of
advertising theory and practice. In celebration of JA's 50th anniversary, this article presents …

This study analyzes trends, patterns, and rigorousness in research studies about the Internet
through a content analysis of published Internet-related papers in 15 major journals in …

Purpose–The purpose of this paper is to examine the reasons for the lack of research
attention paid to the Middle East (ME) and Africa regions. In particular, this study seeks to …

Currently, National Governments expect universities to become both more efficient and
effective in both teaching and research. However, there appear to be many obstructions to …

Purpose–First, this paper aims to uncover how much marketing research based on data
gathered in Latin America has been published in high quality business and marketing …

Este artículo aborda la producción científica sobre publicidad en España a partir del análisis
bibliométrico de los artículos publicados en las revistas científicas de comunicación …