Electronic grocery (e-grocery) retailing has increasingly gained prominence all over the
world, with India being no exception. However, the Indian e-grocery industry still has room to …

<? show [AQ ID= GQ2 POS=-20pt]?><? show [AQ ID= GQ5 POS= 12pt]?> In retail
operations, free sample trial (FST) and product return with money-back guarantee (MBG) …

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platforms are playing an increasingly important role in influencing manufacturers' supply …

In the digital platform, firms often provide consumers with free demos for digital content. The
key questions we ask are how free demos signal product quality information and the …

The crowdfunding market has developed fast in recent years. However, the problem of
information asymmetry in the market is still an issue for both backers and fundraisers …

With an increasing number of data-rich firms venturing into the realm of data sales to
generate new revenue streams, the operation of selling data remains understudied, which is …

Live streaming e-commerce grows rapidly recently and changes people's shopping style.
How to alleviate the information asymmetry which lowers the returns in live streaming e …

This dissertation focuses on emerging policies and strategies on different digital platforms. In
three different contexts, the charitable crowdfunding, the streaming media, and the …

Free products and services have increased tremendously in the last decade as a market ing
technique and business strategy. We can observe this trend in the academic literature as …

This dissertation studies various promotional strategies on online platforms by investigating
their empirical impact and comparing different policies by analytic models. In three different …