Exploring the Impact of Consumer Trust and Perceived Risks on the Intentions to Purchase Overseas Travel Packages via Social Media in Thailand: an Application of …
P Kulnadee, S Pankham - 2024 - preprints.org
This study investigates the factors influencing consumers' intentions to purchase overseas
travel packages via social media in Thailand, with a focus on consumer trust and perceived …
travel packages via social media in Thailand, with a focus on consumer trust and perceived …