Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry
Influencers promote firms' products by posting content such as videos on social media
platforms. For entertainment products, these posts could substitute or complement demand …
platforms. For entertainment products, these posts could substitute or complement demand …
Streaming Consumers in Livestreaming E-commerce: Identifying Lifts from Sales Pitches
X Li, R Han - 2024 - papers.ssrn.com
Livestreaming e-commerce is a trending marketing practice where consumers watch
broadcasters' online sales presentations in real time and make purchases quickly in the …
broadcasters' online sales presentations in real time and make purchases quickly in the …
[PDF][PDF] Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry
Influencers promote firms' products by posting content such as videos on social media
platforms. For entertainment products, these posts could substitute or complement demand …
platforms. For entertainment products, these posts could substitute or complement demand …
Sales impact of live streaming
Z Wang - 2024 - open.library.ubc.ca
This research investigates the sales impact of live streaming. We estimate the sales lift of live-
streaming videos for a set of representative apparel brands using detailed sales and live …
streaming videos for a set of representative apparel brands using detailed sales and live …