Online impulsive buying has become increasingly prevalent in e-commerce and social
commerce research, yet there is a paucity of systematically examining this particular …

This paper explores the importance of customer in strategic marketing in the values of
customer satisfaction and loyalty. The role of customer for organizations in the 21st century …

We built a livestreaming impulsive buying model based on stimulus-organism-response
(SOR) theory, and we explored the impact of atmospheric cues (ACELS) and sales …

Customer plays an important role for business as a profit generator, core of business
strategy and brand ambassador of the business. Due to the important role played by …

Health products are no longer the most sought after product but a well-known fashion
product in e-commerce. This study discusses the involvement of fashion, shopping lifestyle …

Past research indicates that there is serious connection between trust and customer
satisfaction. The study is outlined by the fact that trust and customer satisfaction give impact …

This paper seeks to discuss the importance of customers' satisfaction in a business.
Business is not about achieving goals only but, should also focus on the customers' …

Business exist because of customer. Organization that customer oriented will put high
priority to meet customer needs and wants. That is why, organization served customer as the …

Apparel di wilayah Sidoarjo. Penelitian ini merupakan sebuah penelitian deskriptif yang
menggunakan metode kuantitatif. Teknik Nonprobability Sampling merupakan teknik …

Penelitian ini bertujuan untuk menginvestigasi prediktor impulse buying selama menonton
shopee live di e-commerce shopee melalui dimensi price discount, time pressure dan …