Purpose This study aims to contribute to the scholarly fields of supply chain management
(SCM) and service-dominant logic (SDL) by conducting a systematic literature review on …

Mass customization (MC), which is popular in the fashion industry, is proposed to provide
customers with products with a high degree of adaptation and a price comparable to a mass …

This study examines the effects of organizational flatness, coordination (cross-functional
coordination, cross-plant coordination and supply chain coordination) and product …

This study investigates the relationships among product/process modularity, organizational
learning practices, and mass customization (MC) capability. Drawing on organizational …

Purpose The purpose of this article was to provide an outline of the citation practices of
“Evolving to a new dominant logic for marketing” by Vargo and Lusch (2004) to identify and …

Purpose The purpose of this paper is to explore the topic of customer integration into supply
chains. Particular attention is focused on literature concerning customer-driven and …

Purpose The purpose of this study is to investigate the effects of flexible manufacturing
competence (FMC) and workforce management practices (WMP) in facilitating the …

This study examines the influence of three strategic orientations (customer, competitor and
innovation) on mass customisation (MC) capability via the organisational learning process …

The aim of this study is to assess contextualized operational effectiveness of involving
internal supply chain personnel, referring to logistics and supply management, in a firm's …

Offering highly customized products and services is an attractive strategic option for firms in
business‐to‐business (B2B) markets. However, as effective customization for downstream …