[HTML][HTML] Blockchain technology for cybersecurity: A text mining literature analysis

R Prakash, VS Anoop, S Asharaf - International Journal of Information …, 2022 - Elsevier
Blockchain, the technology infrastructure behind the famous cryptocurrency bitcoin, can take
away the notion of trust from centralized organizations to a decentralized platform that is …

A comprehensive overview of micro-influencer marketing: Decoding the current landscape, impacts, and trends

J Chen, Y Zhang, H Cai, L Liu, M Liao, J Fang - Behavioral Sciences, 2024 - mdpi.com
This research provides a comprehensive overview of micro-influence marketing, analyzing
the characteristics of influencers and the mechanisms of their impact. A systematic review …

Digital social engagements and knowledge sharing among sports fans: Role of interaction, identification, and interface

J Yadav, R Yadav, N Sahore, A Mendiratta - Technological Forecasting and …, 2023 - Elsevier
This study adds to our understanding of the role that information and communication
technologies play in facilitating social connections between sports fans and the …

A study on social media and higher education during the COVID-19 pandemic

S Sengupta, A Vaish - Universal access in the information society, 2024 - Springer
Nowadays social media usage has increased drastically among the stakeholders of higher
educational institutions. The COVID-19 pandemic has suddenly increased the surge of …

Role of social media in technology adoption for sustainable agriculture practices: Evidence from Twitter analytics

J Yadav, A Yadav, M Misra, NP Rana… - Communications of the …, 2023 - aisel.aisnet.org
Social networking sites provide a new means of communication for disseminating cutting-
edge agricultural technologies. These are unmediated interaction channels that enable a …

Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach

J Yadav, M Misra, NP Rana, K Singh… - International Journal of …, 2022 - emerald.com
Purpose Based on the concepts confined in Ajzen's theory of planned behavior (TPB), this
study investigates users' attitudes towards adoption of a blockchain-based framework in the …

Do social media influencers influence the vaccination drive? An application of source credibility theory and uses and gratification theory

F Alam, M Tao, R Rastogi, A Mendiratta… - … Forecasting and Social …, 2024 - Elsevier
The role of social media influencers (SMIs) in promoting COVID-19 vaccination drives has
caught the attention of scholars and practitioners worldwide but remains understudied in …

Study of bamboo as a building material–Construction & preservation techniques and its sustainability

N Mohan, SP Dash, NM Boby, D Shetty - Materials Today: Proceedings, 2022 - Elsevier
Bamboo is a fast-growing grass found in the tropical and mid temperate regions, growing
three times faster than most other plant species due to a unique rhizome-dependent …

Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth

R Rialti, L Zollo, K Kim, S Yoon - Psychology & Marketing, 2024 - Wiley Online Library
The aim of this paper is to explore how mega‐influencers' electronic word of mouth (eWOM)
messages on social media influence consumers' brand attitudes in duopolistic markets …

# Fakefamous: how do influencers use disinformation to establish long-term credibility on social media?

VS Bahar, M Hasan - Information Technology & People, 2024 - emerald.com
Purpose Credible influencers play a key role in shaping the views and preferences of social
media users. However, many influencers intentionally use disinformation (eg false …