Social media and sport studies (2014–2023): A critical review
G Abeza - International Journal of Sport …, 2023 - journals.humankinetics.com
Building on the foundational study conducted by Abeza et al., this work extends the
investigation by critically reviewing social media research in sport studies published from …
investigation by critically reviewing social media research in sport studies published from …
[图书][B] Strategic sport communication
Strategic Sport Communication, Third Edition, presents a comprehensive examination of the
evolving field of sport communication. With a complete approach to the multifaceted and …
evolving field of sport communication. With a complete approach to the multifaceted and …
Dynamic social media content in sport communication research
G Clavio - International Journal of Sport …, 2023 - journals.humankinetics.com
Research focusing on social media usage in sport communication and its related media has
made significant strides in the last 2 decades. Researchers have provided key insights into …
made significant strides in the last 2 decades. Researchers have provided key insights into …
The shift in sports viewing: scale development and validation for mediated sports consumption motivation
Research question Mediated sports, the alternative consumption formats that substitute live
stadium or arena experiences, are on the rise and have become a prevalent means of …
stadium or arena experiences, are on the rise and have become a prevalent means of …
Building Sports Brand and Fan Relationships Through Social Media During Covid-19 Pandemic and Post Pandemic Era
E Chowdhury, D Fjellström, G Mancuso… - International Journal of …, 2024 - diva-portal.org
This study aims to investigate the measures taken by professional hockey clubs in Sweden
for building brand and relationship with fans through social media (SM) during the global …
for building brand and relationship with fans through social media (SM) during the global …
The Effect of University News Production Practices in Large Sports Events-A Study of Zhejiang Gongshang University's Coverage of the Hangzhou Asian Games from …
Abstract The Hangzhou Asian Games, a key international sports event in 2023, provides
China with an opportunity to showcase its global standing, following the Beijing Olympic …
China with an opportunity to showcase its global standing, following the Beijing Olympic …
Mediated sports consumption
Mediated sports consumption pertains to how sports content is delivered to and consumed
by sports fans and viewers with various mediated channels at various locations. The concept …
by sports fans and viewers with various mediated channels at various locations. The concept …