Multimodality, in its most fundamental sense, is the coexistence of more than one semiotic
mode within a given context. More generally, multimodality is an everyday reality. It is the …

This book takes' you', the reader, on board an interdisciplinary journey across genre, time
and medium with the second-person pronoun. It offers a model of the various pragmatic …

Purpose The benefits and problems associated with firm-generated content (FGC) as a key
driver of sponsorship effectiveness demand more research attention. Accordingly, the …

Consumption research has been informed traditionally by cognitive psychology but it has
now incorporated the diagnostic techniques of neuroscience to give rise to neuromarketing …

It is impossible to measure the full economic and psychological benefits of the sewing
machine, the polio vaccine, or the Internet. What we know is that these products have …

Models of social response concern the identification and delineation of possible responses
to social pressure. Previous efforts toward a unified model have been limited to …

​ Im Fokus der Arbeit steht die zunehmende Verdrängung des stationären Einzelhandels
durch das Internet und die Frage, wie sich physische Geschäfte hiergegen zur Wehr setzen …

LiM® Arbeitspapier Nr. 44 Page 1 ® Lehrstuhl für innovatives Markenmanagement (LiM) L i M -
ARBEITSPAPIERE Herausgeber: Univ.-Prof. Dr. Christoph Burmann Universität Bremen …

This paper compares the usability of various Apple MacBook Pro laptops were tested for
basic machine learning research applications, including text-based, vision-based, and …

Purpose The purpose of this paper is to highlight the prominent cognitive biases that
influence Lean practices in organisations that have a multi-cultural work environment which …