Algorithmic branding through platform assemblages: core conceptions and research directions for a new era of marketing and service management
RV Kozinets - Journal of Service Management, 2022 - emerald.com
Purpose Contemporary branding transpires in a complex technological and media
environment whose key contextual characteristics remain largely unexplained. The article …
environment whose key contextual characteristics remain largely unexplained. The article …
[HTML][HTML] From dual digitalization to digital learning space: Exploring the digital transformation of higher education
Inspired by the fast digitalization during the Covid-19 crisis, we investigate a key aspect of
digital transformation of higher education–the emergence of a digital learning space. In …
digital transformation of higher education–the emergence of a digital learning space. In …
An affordance perspective of team collaboration and enforced working from home during COVID-19
ABSTRACT COVID-19 has caused unprecedented challenges to our lives. Many
governments have forced people to stay at home, leading to a radical shift from on-site to …
governments have forced people to stay at home, leading to a radical shift from on-site to …
[HTML][HTML] How AI revolutionizes innovation management–Perceptions and implementation preferences of AI-based innovators
The application of AI is expected to enable new opportunities for innovation management
and reshape innovation practice in organizations. Our exploratory study among 150 AI …
and reshape innovation practice in organizations. Our exploratory study among 150 AI …
Metaverse meets branding: examining consumer responses to immersive brand experiences
A Wongkitrungrueng, L Suprawan - International Journal of Human …, 2024 - Taylor & Francis
The metaverse connects the physical and digital worlds to improve the consumer
experience, but little is known about how consumers respond to branded virtual worlds in …
experience, but little is known about how consumers respond to branded virtual worlds in …
Beyond the 'e-'in e-HRM: integrating a sociomaterial perspective
D Myllymäki - The International Journal of Human Resource …, 2021 - Taylor & Francis
This review paper argues that e-HRM literature has not realised the full potential of different
theoretical perspectives on information technology. This paper proposes one of them, a …
theoretical perspectives on information technology. This paper proposes one of them, a …
How live streaming influences purchase intentions in social commerce: An IT affordance perspective
As a new form of social commerce, live streaming shopping is becoming increasingly
popular among Chinese consumers, which has aroused great interest among practitioners …
popular among Chinese consumers, which has aroused great interest among practitioners …
Retroductive theorizing: a contribution of critical realism to mixed methods research
FC Mukumbang - Journal of Mixed Methods Research, 2023 - journals.sagepub.com
Mixed methods studies in social sciences are predominantly employed to explore broad,
complex, and multifaceted issues and to evaluate policies and interventions. The integration …
complex, and multifaceted issues and to evaluate policies and interventions. The integration …
Social media-enabled healthcare: A conceptual model of social media affordances, online social support, and health behaviors and outcomes
Due to the popularity of social media, patients are increasingly using social media for the
social support exchange to improve health outcomes. To understand this phenomenon of …
social support exchange to improve health outcomes. To understand this phenomenon of …
Affordances, experimentation and actualization of FinTech: A blockchain implementation study
Blockchain, the technology underlying bitcoin, is an emerging financial technology (FinTech)
that is poised to have strategic impacts on organizations. Because it is a new phenomenon …
that is poised to have strategic impacts on organizations. Because it is a new phenomenon …