We strived to examine the combined effects of drivers and consequences of customers'
satisfaction particularly in quick-meal restaurants besides examining the interaction effect of …

Purpose This study aims to understand the influence of cartoon characters on the generation
alpha (GA) in purchase decision-making, supported by the theory of planned behaviour …

This research study aims to examine the influence of TV advertisements on children to
pester and the moderating role of pestering power for parents buying decisions and TV ads …

The role of children in family purchase decisions has been changed in the transformed
society. Today children have a demanding and persuading voice which drives the parents' …

Purpose This study aims to examine millennial consumers' intentions towards purchasing
eco-friendly products in the emerging Arab nation of Oman, focusing on the moderating role …

Purpose The main objective of this paper is to examine the motivators and barriers parents
face when acquiring secondhand products for their children while specifically investigating …

Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana pengaruh
shopping lifestyle dan hedonic shopping value terhadap pembelian impulsif generasi Z dan …

Purpose Children are becoming consumers at younger ages; a variety of influences and
experiences shape their as well as their family's consumer habits. With the changing …

Purpose This paper aims to examine the perception of parents regarding the role of children
as influencers in family consumption decisions in India. The purpose is to support marketing …

Despite the importance of materialism as an influencer of consumer value, scant research
has focused on its underlying association with socialization and consumer decision-making …