[PDF][PDF] The Role of Social Media Activities to Enhance Brand Equity
The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro,
Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can …
Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can …
The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust
M Hafez - International Journal of Bank Marketing, 2021 - emerald.com
Purpose This research aims to explore the impact of social media marketing (SMM) activities
on brand equity (BE) in the banking sector in Bangladesh. Moreover, brand love and brand …
on brand equity (BE) in the banking sector in Bangladesh. Moreover, brand love and brand …
Social media marketing activities and brand loyalty: A meta-analysis examination
B Ibrahim - Journal of Promotion Management, 2022 - Taylor & Francis
This research investigates the robustness of the relationship between social media
marketing activities (SMMA) and brand loyalty (BL). This relationship is examined based on …
marketing activities (SMMA) and brand loyalty (BL). This relationship is examined based on …
Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation …
Social media marketing (SMM) is a new field that involves the marketing of goods, services,
information, and ideas via online networks and social media. Drawing on the stimulus …
information, and ideas via online networks and social media. Drawing on the stimulus …
Effect of social media influencer marketing on consumers' purchase intention and the mediating role of credibility
Saima, MA Khan - Journal of Promotion Management, 2020 - Taylor & Francis
A new digital marketing tool that has emerged today is that of social media influencer
marketing. Social media influencers are those individuals who shape consumers' …
marketing. Social media influencers are those individuals who shape consumers' …
Creating behavioral engagement among higher education's prospective students through social media marketing activities: The role of brand equity as mediator
A Ruangkanjanases, O Sivarak, A Wibowo… - Frontiers in …, 2022 - frontiersin.org
In today's competitive environment, higher education needs to find an effective way to
convey its brand to prospective students. Given that the “digital native”(Gen Z) is becoming …
convey its brand to prospective students. Given that the “digital native”(Gen Z) is becoming …
Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach
Social media has changed the marketing phenomenon, as firms use social media to inform,
impress, and retain the existing consumers. Social media marketing empowers business …
impress, and retain the existing consumers. Social media marketing empowers business …
The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach
Purpose This study explores central questions related to the connection between social
media marketing activities (SMMAs), user engagement and the self-brand connection of …
media marketing activities (SMMAs), user engagement and the self-brand connection of …
Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram
Purpose The current study has drawn attention to investigating the impact of social media
influencers'(SMIs) authenticity on followers buying behavior by using followers who have an …
influencers'(SMIs) authenticity on followers buying behavior by using followers who have an …
The era of Instagram expansion: Matching social media marketing activities and brand loyalty through customer relationship quality
The social media revolution has massively transformed marketing plans and practices in the
business world. Moreover, marketers can reinforce customer–brand relationships through …
business world. Moreover, marketers can reinforce customer–brand relationships through …