Purpose The luxury experience is a growing and crucial component of luxury marketing.
Experiences inspire consumers to engage with luxury brands. Although several research …

The paper presents a systematic review examining the various factors of consumer behavior
towards luxury goods and synthesizes studies. Searches in prominent databases were …

This study aims to examine what makes the image content of fashion brands successful on
Instagram, while comparing between luxury and fast fashion brands. A quantitative analysis …

Shaping consumers' attitudes and influencing their consumption of masstige brands via
intrinsic and extrinsic motivation is an unexplored research area. By applying self …

Purpose The purpose of this study is to develop the scale of the metaverse experience and
examine the effect of the metaverse experience on consumer happiness in luxury brands …

This foundational textbook investigates the economic, environmental and social
sustainability issues facing the hospitality industry today, and explores ideas, solutions and …

In spite of the important role of culture in consumer behavior, there has been no study of the
effects of indulgence vs. restraint, the sixth dimension of Hofstede's cultural framework, at the …

Luxury consumption has become a worldwide phenomenon. Irrespective of consumers'
need for uniqueness being considered as an important psychological factor impacting luxury …

This research defines and develops a measure of inconspicuous luxury motivations (ILM). In
four studies, we identify items, purify this list, establish reliability, and provide evidence of the …

Purpose Previous research on luxury consumption has focused on conspicuous
consumption; however, research on consumers' self-conceptual mechanism in …