This study examines the persuasive English language in MasterClass's video
advertisements. An analysis framework was formed using twenty-four techniques to identify …

This study aims to explain the composition of the advertisements presented in the promotion
of skin care advertisements on TikTok. This study uses a descriptive qualitative approach …

Background: With the culinary sector undergoing transformative shifts propelled by
technological advancements and the ubiquity of social media, understanding the critical …

The rapid advancement of media, information, and technology has made all information
available online. Clickbait photo posts are one area of linguistics and media study that can …

Abstract Language is essential to be used to advertise products. This study purposed to find
the persuasive strategies used in beauty products slogans on Instagram. This study used …

Brands that use a foreign language offer their customers foreign perspectives. For instance,
it is common practice to pronounce brand names in other languages to reinforce the claim …

Abstract Language is the most important component for a successful advertising products.
This study aimed to analyze the language used of slogans in online advertisement which …

This study delves into an analysis of persuasive strategies employed in YouTube beauty
product advertisements, specifically focusing on five brands: Lotus Professional, Cetaphil …

Language in advertising particularly in the fast food industry has a significant impact on
consumer behavior and brand perception. While a number of studies have acknowledged …