Purpose–A large number of researchers and marketing textbooks see business marketing
dominantly from the relationship marketing perspective. One can even talk about a …

Given the increasing interest in the process of how value is co-created through interaction in
business relationships, this paper examines the areas of collaboration, value co-creation …

This thesis investigates diversity of marketing practices across firms operating in the same
market. It develops a novel conceptual framework, the Marketing Configurational …

Résumé Après une quarantaine d'années de diffusion progressive des approches
marketing dans le secteur business to business (BtoB), l'exacerbation de la concurrence …

Résumé Objectif: Une marque-pays forte favorise la promotion des exportations et du
tourisme national. Elle permet également l'attraction d'investissements directs étrangers et …

The importance of Customer value has been received the academicians and companies
attention in recent years. Port and terminal in tegration is not a new topic, as the concept of …

Résumé In this research project, we developed a framework for describing different wood
supply chains (WSC) in a generic way and assessing their agility and tailoring capabilities …

O prezentare a studiilor practicilor de marketing pentru manageri: O abordare
configuraþionalã a modului de stabilire a legãt Page 1 Jaqueline PELS, Aurelia LEFAIX …