Adopting green practices does not always guarantee customer retention and loyalty.
Employing the theoretical lens of cue utilization theory, we conceptualize green perceived …

Capsule hotels have increased in popularity among both tourists and business travelers.
This study aims to understand how minimalistic lifestyle appeals affect tourist responses (ie …

Purpose This paper aims to examine the impact of brand self-congruence on brand
advocacy. In addition, the roles of brand love and attachment are examined through a serial …

Abstract The Blue Flag is a popular eco-label in tourism. This study aims at examining the
effectiveness of Blue Flag promotion on tourists' willingness to pay a price premium to …

Purpose Building on the theory of brand psychological ownership, this paper aims to explore
the mediating role of brand psychological ownership in the relationship between brand …

Purpose This paper aims to provide a critical reflection on the experience design of the
lifestyle communities in the hospitality and tourism industry. Specifically, this paper proposes …

Previous research indicates that just satisfying customers is insufficient for retaining loyalty.
Therefore, this research explores how to inspire and retain loyalty by adding an important …

Purpose This paper aims to investigate the impact of Shariah-compliant hotel attributes on
Muslim travellers' revisit intention. Design/methodology/approach A total of 361 Muslim …

The purpose of the study is to demonstrate the structural associations between service
quality, corporate social responsibility, brand love, and reuse intention in the context of a low …

Destination brand love plays an important role in contributing to the competitive advantage
of a destination. Based on the meaning transfer theory, match-up hypothesis, schema …