Purpose Interest in reverse innovation (RI) is increasing. According to the authors' review,
more than 350 reliable sources (scientific publications, academic books and working …

Reverse innovation (RI) has emerged as a new growth strategy for MNCs to innovate in
emerging markets and then to further exploit the profit potential of such innovations by …

Reverse innovation (RI) is considered as an innovation originally designed and developed
for low-income customers living in severely resource-constrained environments in emerging …

Abstract Since Immelt and Govindarajan put forward the concept of reverse innovation in
2009, reverse innovation has attracted the attention of scholars, but the concept of reverse …

To understand the characteristics of ASEAN countries that are conducive to unique
innovation, a series of idea generation and selection experiments were conducted in three …

Emerging countries have come of age as new incubators of innovation for many
multinational companies: this is an important paradigm shift compared to just ten years ago …

In recent years, researchers have focused on innovations launched from emerging
countries. Although several cases of innovative products developed in emerging countries …

In recent years, researchers have been focusing on innovations launched from emerging
countries. Former studies have shown that these innovations rooted deeply in not only …

L 'Open Innovation (OI), par son caractère collaboratif, ouvre des perspectives décuplées
d'innovations, de la réactivité en sollicitant et stimulant l'ensemble des réseaux de …

Abstract Govindarajan, Immert, and Trimble (2009) は, 新興国で既存技術の組み合わせによる
イノベーションが生まれ, 最終的には先進国市場で普及する, これまでの先進国から新興国へという …