This chapter offers a comprehensive survey of the economic analysis of advertising. A first
objective is to organize the literature in a manner that clarifies what is known. A second …

This article reviews and critiques the opportunity discovery approach to entrepreneurship
and argues that entrepreneurship can be more thoroughly grounded, and more closely …

Entrepreneurship, long neglected by economists and management scholars, has made a
dramatic comeback in the last two decades, not only among academic economists and …

Why do rising incomes not make people happier? Some argue that it is because we quickly
become accustomed to our new acquisitions. Others would say that it is because relative …

Chacun sait que l'intervention de l'Etat prend differentes formes et ne connait de limites que
Celles de l'imagination de ses agents. Tel un prisme infini, eile se deploie en facettes …

One of Lewis Solmon's research interests is whether parents can choose the best schools
for their children. This paper shows how economic principles predict parents would do a …

Frank Machovec argues that the assumption of perfect information has done untold
economic damage. It has provided the rationale for active state intervention and has …

Is entrepreneurship an innate ability or an acquired skill? Can entrepreneurial acumen be
achieved and enhanced through education and training, or are certain people “born” to be …

Commodity checkoff programs have become an increasingly important way for US
agricultural producers to advertise and promote their products, both domestically and in …

Advertising clutter is a phenomenon that arose from advertisers' need for advertising space.
When too much space is devoted to advertising, clutter can jeopardize the audience's …