Purpose The purpose of this paper is to investigate the impact of social media marketing
activities on brand loyalty, value consciousness and brand consciousness …

This article offers a theoretical framework to explain circumstances under which perceptions
of “unrealness” affect engagement in narratives and subsequent perceived realism …

I opened this chapter in the second edition of Bryant and Zillmann's Media Effects series with
the same quote. I retained it for this updated volume because it still rings true, despite some …

The concept of transportation into narrative is used to gain new insights into cultivation
processes. A theoretical framework is developed where cultivation is seen as the result of a …

This research investigates the impact of perceived social media marketing activities on
brand-and value consciousness. It further examines the effect of social media usage on …

The prototype‐willingness model is a modified dual‐process model of health behavior, with
a focus on adolescents' health risk. It is based on an assumption that health behavior …

Fatalistic attitudes have a negative impact on a broad variety of health behaviors and
behavioral determinants of health. A growing body of research has documented an …

Scholars in various fields have speculated that the commercialization of mass media has
contributed to the decline of civic culture. They contend that the personal needs emphasized …

This article provides a commentary on Arndt, Solomon, Kasser, and Sheldon's (2004) article
on terror management theory and materialism. We focus our response on the two key …

The dependent variables typically used in testing for the cultivation effect have often been
grouped into two categories: those that relate to the demographics or facts of television …