Despite its importance, there is no clear understanding of the impact of small firms'
capabilities (networking, innovation, and marketing) on their export performance. This article …

This article reviewed existing strategic management and marketing literature, and then
proposes a framework that links market-sensing capability, firm innovativeness, brand …

Digitalization has become increasingly crucial for manufacturing firms to optimize their
production processes and improve operations management. However, the role of digital …

El confinamiento como una de las medidas decretadas en la emergencia sanitaria por el
gobierno ecuatoriano para contrarrestar el impacto del virus SARS-CoV-2 o Covid-19, se ha …

Utilizing a sample of 192 hospitality firms, this study investigates the moderating role of a
dynamic environment, coupled with business and social networking ties and technology …

Purpose Small and medium-sized enterprises (SMEs) are an important contributor to
emerging countries' economic growth. However, SMEs have been struggling to sustain their …

International new ventures (INVs) contend with environmental dynamism in global markets,
compelling firms to enhance their innovation and marketing capabilities. While the INV …

This study aims to explain the role of digital marketing adoption in mediating the effect of the
COVID-19 pandemic and the intensity of competition on business performance, which is …

This research investigates the impact of brand perception on brand loyalty and brand
purchase intention using the lenses of complexity theory. First, the study conceptualizes and …

This study attempts to examine the impact of green entrepreneurial orientation (GEO) and
market orientation (MO) on the implementation of green supply chain management (GSCM) …