Purpose This study aims to examine the negative effects of excessive product packaging
(EPP), greenwashing and green confusion on green brand equity (GBE). Furthermore, the …

Instagram has become an avenue for shopping through which brands deliver promotional
messages and foster interactions with and among consumers while selling products. Given …

Should advertisers continue to promote their brands through brand endorsers without
considering their diverse characteristics, or should they embrace diversity in advertising …

The digital age has posed challenges to the convenience store (c-store) industry regarding
the types of technology investment required to compete in the digital world, and the c-store …

The relationship between augmented reality (AR) in mobile applications and consumers'
online impulse purchase intention is still at its nascent stage. This study focuses on the …

Consumer behavior in the food industry has undergone significant changes in recent years,
largely driven by growing consumer awareness of environmental, technological, religious …

Purpose Scholars have paid considerable attention to the importance of brand loyalty of
durable consumer products in developed markets. However, no study has investigated the …

Purpose Extending the elaboration likelihood model (ELM), this study investigates the
impact of social media influencers (SMI) on consumer well-being (CW) as well as the …

Airline brand image, passenger perceived value and loyalty towards full-service and low-cost
carriers | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

This study examined local food diners' perceptions of gastronomy—composed of food,
country image, and culture—in Singapore, a city-state. This study successfully identified the …