The merchants of meta: A research agenda to understand the future of retailing in the metaverse
Due to rapid technological developments, the metaverse is quickly garnering attention from
all areas of retailing. With a projected market of $800 billion by 2024, the metaverse is …
all areas of retailing. With a projected market of $800 billion by 2024, the metaverse is …
Twenty-five years of social media: a review of social media applications and definitions from 1994 to 2019
In this article, the authors present the results from a structured review of the literature,
identifying and analyzing the most quoted and dominant definitions of social media (SM) …
identifying and analyzing the most quoted and dominant definitions of social media (SM) …
The Metaverse: A new digital frontier for consumer behavior
This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential
implications for consumer behavior. We begin by proposing a conceptualization of the …
implications for consumer behavior. We begin by proposing a conceptualization of the …
The role of social media in the advent of COVID-19 pandemic: crisis management, mental health challenges and implications
Background This study focuses on how educating people through social media platforms
can help reduce the mental health consequences of the COVID-19 to manage the global …
can help reduce the mental health consequences of the COVID-19 to manage the global …
Extending the Internet meme: Conceptualizing technological mimesis and imitation publics on the TikTok platform
D Zulli, DJ Zulli - New media & society, 2022 - journals.sagepub.com
Scholars have long been interested in how social media platforms shape user
communication and behavior. We add to this literature by critically analyzing the TikTok …
communication and behavior. We add to this literature by critically analyzing the TikTok …
[HTML][HTML] Social media use, social anxiety, and loneliness: A systematic review
EB O'Day, RG Heimberg - Computers in Human Behavior Reports, 2021 - Elsevier
Background Social media use (SMU) has become highly prevalent in modern society,
especially among young adults. Research has examined how SMU affects well-being, with …
especially among young adults. Research has examined how SMU affects well-being, with …
[HTML][HTML] Social media and well-being: Pitfalls, progress, and next steps
Within a relatively short time span, social media have transformed the way humans interact,
leading many to wonder what, if any, implications this interactive revolution has had for …
leading many to wonder what, if any, implications this interactive revolution has had for …
[HTML][HTML] The evolution of social media influence-A literature review and research agenda
Every aspect of human activities has been influenced by social media, but how this influence
is affecting individual decision making in different context had not been studied yet. This …
is affecting individual decision making in different context had not been studied yet. This …
The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty
RS Ebrahim - Journal of Relationship Marketing, 2020 - Taylor & Francis
In this era, social media platform is integrated into the marketing strategy. This new
technology sets out new mechanisms and communication tools that companies can rely on …
technology sets out new mechanisms and communication tools that companies can rely on …
Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers
Purpose The purpose of this paper was to explore the uses and gratifications sought by the
primary target market (pre-adolescent and adolescent groups) of a new social media site …
primary target market (pre-adolescent and adolescent groups) of a new social media site …