Purpose This paper entails a reflection on medical tourism services and guest experiences.
The purpose of this paper is to analyze how relationship marketing relates to other relevant …

Management academics, as the primary researchers of business practices and the
educators of future managers, play critical roles shaping corporate behaviour and industry …

Even though machine learning (ML) applications are not novel, they have gained popularity
partly due to the advance in computing processing. This study explores the adoption of ML …

From a strategy perspective, the growth of social media accelerates the need for tourism
organisations to constantly re-appraise their competitive strategies. This study contributes …

Purpose–The purpose of this paper is to examine the effect of internal marketing,
organizational commitment and organizational citizenship behaviors on commercial banks' …

The purpose of this paper is to investigate the impact of internal marketing on commercial
banks' organization commitment, market orientation, and business performance. Data …

Even though internal marketing has been a buzzword for over 25 years now, most of the
literature has largely remained theoretical and few empirical studies, especially in sub …

Purpose Although the challenge of food waste (FW) in the foodservice sector is significant,
restaurant managers do not always engage in its reduction. The psychological reasons for …

Primary objectives: This article provides empirical evidence regarding the moderating role of
organizational and environmental factors in the relationship between innovation and …

Finding more effective solution and tools for complicated managerial problems is one of the
most important and dominant subjects in management studies. With the advancement of …