ObjectiveThe present study sought to identify both the ingredients for success and the
potential impediments to social marketing effectiveness for healthy eating behaviour …

This article investigates the potential use of Eye Tracking as a neuromarketing tool and its
potential for marketing in general. We sought to identify some of the main applications within …

En el libro que presentamos, Boaventura de Sousa Santos, a partir del análisis de la actual
pandemia de Covid-19, problematiza el impacto de la cruel pedagogía del Virus …

This article provides the theoretical underpinnings for the concept of macro-social marketing.
Macro-social marketing seeks to use social marketing techniques in a holistic way to effect …

Purpose–The purpose of this paper is to explore the field of social marketing. The field
needs to evaluate what works, and more importantly for it to prosper and remain relevant, it …

Purpose Addressing calls for broadening social marketing thinking beyond “individualistic”
parameters, this paper aims to describe a behavioural ecological systems (BEM) approach …

Social Marketing is the utilisation of marketing principles and methods to encourage
individual and organisational behaviour change for the public good. Traditionally the …

Redefining social marketing: beyond behavioural change | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Redefining …

The social marketing literature has been dominated by questions about the field's legitimacy
along with the ethical and other implications of its relationship with commercial marketing. In …

Marketing hotels during a global health crisis is challenging and requires special attention to
social responsibility. Given these demands, this study seeks to assess the influence of …