The global use of smartphone has had tremendous social, environmental, and economic
impacts in the last decade, and continues to grow impressively. In order to comprehend …

The study aims to analyse how individual and social luxury values affect the customers'
attitude, behavioural control and subjective norms and how these variables and past …

The popularity of home-based stereoscopic television provides researchers and
practitioners with possibilities of bringing stereoscopic virtual reality (StereoVR) at …

This research examines the impact of a luxury limited-edition offer in the face of core brand
image dilution of a luxury brand. Through utilizing two millennial subgroups (college-vs. post …

A passion for fashion: The impact of social influence, vanity and exhibitionism on consumer
behaviour | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

BACKGROUND: There is little knowledge about the composition and cocaine content of
street cocaine, nor about what users know about it. METHOD: 373 cocaine users were face …

The increase of demand in price, an exception to the law of demand, is known as the Veblen
effect. In this work, we consider a profit maximizing monopoly which by means of advertising …

We know that green products may initially exhibit a Veblen effect–demand increasing with
prices–often followed by a decrease in price. The global understanding of these joint …

Purpose This paper aims to uncover consumer evaluations of high-priced traditional retail
luxury brands and more affordable neo-mass luxury retail brands when they imitate the …

Purpose–It is generally agreed that marketing campaigns developed for western markets
may not be appropriate for consumers living in eastern cultures, particularly with respect to …