Apple or Huawei: Understanding flow, brand image, brand identity, brand personality and purchase intention of smartphone
Y Mao, Y Lai, Y Luo, S Liu, Y Du, J Zhou, J Ma… - Sustainability, 2020 - mdpi.com
The global use of smartphone has had tremendous social, environmental, and economic
impacts in the last decade, and continues to grow impressively. In order to comprehend …
impacts in the last decade, and continues to grow impressively. In order to comprehend …
Luxury values and experience as drivers for consumers to recommend and pay more
SMC Loureiro, CMB de Araújo - Journal of Retailing and Consumer …, 2014 - Elsevier
The study aims to analyse how individual and social luxury values affect the customers'
attitude, behavioural control and subjective norms and how these variables and past …
attitude, behavioural control and subjective norms and how these variables and past …
Shopping in virtual reality: a study on consumers' shopping experience in a stereoscopic virtual reality
The popularity of home-based stereoscopic television provides researchers and
practitioners with possibilities of bringing stereoscopic virtual reality (StereoVR) at …
practitioners with possibilities of bringing stereoscopic virtual reality (StereoVR) at …
The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand
H Shin, JK Eastman, D Mothersbaugh - Journal of Retailing and Consumer …, 2017 - Elsevier
This research examines the impact of a luxury limited-edition offer in the face of core brand
image dilution of a luxury brand. Through utilizing two millennial subgroups (college-vs. post …
image dilution of a luxury brand. Through utilizing two millennial subgroups (college-vs. post …
A passion for fashion: The impact of social influence, vanity and exhibitionism on consumer behaviour
SMC Loureiro, I Costa… - International Journal of …, 2017 - emerald.com
A passion for fashion: The impact of social influence, vanity and exhibitionism on consumer
behaviour | Emerald Insight Books and journals Case studies Expert Briefings Open Access …
behaviour | Emerald Insight Books and journals Case studies Expert Briefings Open Access …
Composition, purity and perceived quality of street cocaine in France
I Evrard, S Legleye, A Cadet-Taïrou - International Journal of Drug Policy, 2010 - Elsevier
BACKGROUND: There is little knowledge about the composition and cocaine content of
street cocaine, nor about what users know about it. METHOD: 373 cocaine users were face …
street cocaine, nor about what users know about it. METHOD: 373 cocaine users were face …
Advertising, goodwill, and the Veblen effect
RY Chenavaz, A Eynan - European Journal of Operational Research, 2021 - Elsevier
The increase of demand in price, an exception to the law of demand, is known as the Veblen
effect. In this work, we consider a profit maximizing monopoly which by means of advertising …
effect. In this work, we consider a profit maximizing monopoly which by means of advertising …
Green Veblen effect: Sustainability in pollution management
RY Chenavaz, S Dimitrov, E Rustico - Journal of Cleaner Production, 2023 - Elsevier
We know that green products may initially exhibit a Veblen effect–demand increasing with
prices–often followed by a decrease in price. The global understanding of these joint …
prices–often followed by a decrease in price. The global understanding of these joint …
Consumer evaluations of trend imitation: brand equity, consumer attitudes and preference
AT Vogel, K Watchravesringkan - Journal of Product & Brand …, 2017 - emerald.com
Purpose This paper aims to uncover consumer evaluations of high-priced traditional retail
luxury brands and more affordable neo-mass luxury retail brands when they imitate the …
luxury brands and more affordable neo-mass luxury retail brands when they imitate the …
Luxury brand purchases and the extended self: a cross-cultural comparison of young female consumers in Taiwan and the UK
Purpose–It is generally agreed that marketing campaigns developed for western markets
may not be appropriate for consumers living in eastern cultures, particularly with respect to …
may not be appropriate for consumers living in eastern cultures, particularly with respect to …