Purpose: The aim of this study is to investigate the impact of e-review on iGen's propensity to
purchase online. Especially, it can be better understood by dissecting the relationship …

Purpose This research aims to comprehend the factors that impact the emerging inclination
of consumers toward mobile finance technology (fintech) services over banking institutions …

Artificial intelligence technologies are improving the marketing toolkit, making it possible to
process large amounts of data faster and more efficiently than ever before. Machine …

Millennials and Gen Z now dominate the global workforce, each with distinct reward
preferences influencing motivation and creativity. Understanding these distinctions is critical …

Today, with the rapid development of information technologies and the internet, digital
marketing strategies have started to be implemented in the tourism sector as in other …

With the rise of digital marketing, businesses need to focus on their customers more than
ever if they want to get and keep fan base. There is a lot of focus on knowledge …

The adoption and usage of online shopping and social media platforms have increased due
to the easy access to internet and smartphone. All age group people are active in online …

Sažetak Diplomski rad se bavi istraživanjem povezanosti osobnosti marke i lojalnosti
potrošača različitih generacija u kategoriji pametnih telefona. Rad se oslanja na teorijske …

Alors que le football reste le sport le plus populaire au niveau mondial, attirant une audience
de plus de quatre milliards de passionné· e· s, il faut toutefois mentionner que l'engagement …

La investigación analiza las decisiones de compra en línea de las Generaciones Y
(Millennials) y Z (Centennials) en la provincia de Tungurahua-Ecuador. El objetivo es …