Seeing through a glass onion: broadening and deepening formative research in social marketing through a mixed methods approach
JE Carins, SR Rundle-Thiele… - Journal of Marketing …, 2016 - Taylor & Francis
The purpose of formative research in social marketing is to understand the target audience
to generate consumer insight, which informs the planning, development and initial …
to generate consumer insight, which informs the planning, development and initial …
A hierarchical model of social marketing
J French, R Russell-Bennett - Journal of Social Marketing, 2015 - emerald.com
Purpose–This paper aims to set out a new hierarchical and differentiated model of social
marketing principles, concepts and techniques that builds on, but supersedes, the existing …
marketing principles, concepts and techniques that builds on, but supersedes, the existing …
An evaluation of European initiatives established to encourage industry‐led development of selective fishing gears
There are numerous examples from across Europe where collaborative science‐industry
initiatives, which provide a bottom‐up approach to trawl gear development, have been …
initiatives, which provide a bottom‐up approach to trawl gear development, have been …
Reducing meat consumption: the case for social marketing
Reducing meat consumption: the case for social marketing | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Reducing meat …
Case studies Expert Briefings Open Access Publish with us Advanced search Reducing meat …
50 years of social marketing: seeding solutions for the future
50 years of social marketing: seeding solutions for the future | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search 50 years …
journals Case studies Expert Briefings Open Access Publish with us Advanced search 50 years …
Applying social marketing to evaluate current security education training and awareness programs in organisations
The effectiveness of cybersecurity management programs is contingent on improving
employee security behaviour. Security education, training, and awareness (SETA) programs …
employee security behaviour. Security education, training, and awareness (SETA) programs …
Social marketing and behaviour change: Models, theory and applications
It is by being irrelevant, untimely, and dislocated, by being abstract, that the new is brought
into existence, that creation and invention insert their surprise into the everyday and the …
into existence, that creation and invention insert their surprise into the everyday and the …
The social marketing theory-based (SMT) approach for designing interventions
S Manikam, R Russell-Bennett - Journal of Social Marketing, 2016 - emerald.com
Purpose–Despite the importance of theory as a driving framework, many social marketers
either fail to explicitly use theory as the basis of designing social marketing interventions or …
either fail to explicitly use theory as the basis of designing social marketing interventions or …
An implementation framework for transformative gamification services
Gamification services are hailed as effective tools for influencing users' behaviours,
increasing engagement, motivation, and enhancing learning. In the field of behaviour …
increasing engagement, motivation, and enhancing learning. In the field of behaviour …
Security dialogues: Building better relationships between security and business
D Ashenden, D Lawrence - IEEE Security & Privacy, 2016 - ieeexplore.ieee.org
In the real world, there's often a discrepancy between an organization's mandated security
processes and what actually happens. The social practice of security flourishes in the space …
processes and what actually happens. The social practice of security flourishes in the space …