Purpose Numerous studies have examined factors influencing electronic word of mouth
(eWOM) providing behaviour. The volume of extant research and inconsistency in some of …

In social networks or, more specifically, online communities on tech-products, opinion
leaders are important sources of advice for other consumers in the adoption and diffusion of …

Purpose This study aims to investigate the influence of online opinion leadership and
opinion seeking the intention to purchase and purchase behaviour of organic food in Saudi …

Public emergency occurs every day, and the information diffusion of an online social
network (OSN) shows the characteristics of large capacity, a wide range of far-reaching …

In the wake of the global disruption caused by the coronavirus pandemic, digital channels
have emerged as a significant driver of business sales. As such, the value of digital business …

Since drone delivery service started in Iceland in 2017, various business organizations have
considered the adoption of the technology. This study examines critical factors that are …

Customer satisfaction studies in a business-to-business (B2B) information technology (IT)
industry have primarily focused on assessing satisfaction at the project level. However …

The idea of this research is to combine the influence of personal brand with business needs.
This article is a personal brand's analysis on how personal brand influences consumer …

The present work aims to approach, in a systematic way, Content Marketing, Inbound
Marketing, and Digital Marketing. Content Marketing and Inbound Marketing are often …

Na indústria da moda, os marketers, estão a adotar novas estratégias onde incluem os
blogs e as redes sociais online como uma forma de chegar rápida e eficazmente a novos …